Archive for the ‘Google’ Category

Google’s Internet Bus Project in India (Pics)

Tuesday, February 3rd, 2009

Google has launche a Programme recently named Google Internet Bus Project -Explore the world of Internet to give you a first hand experience of what the Internet has to offer you.The Internet Bus Project is an attempt educate people about what the Internet is, and how it may be beneficial to their lives, by taking the Internet experience to them through a customised Internet-enabled bus, which will travel to several towns and cities across India.The bus is currently at Chennai

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Google Launches New Favicon Again (Images)

Sunday, January 11th, 2009

Back in June, Google rolled out a new favicon — the small icon that greets you when you access Google on your URL bar or your bookmarks list — and Google encouraged our users to submit their ideas for this important piece of Google branding. Volume of submissions we received, and Google has introduced a new favicon inspired by those submissions by users. While the final icon is a reinterpretation of one contest submission, it draws on design elements and ideas from many of them.

Google’s New Favicon

André Resende, a computer science undergraduate student at the University of Campinas in Brazil, submitted the design that inspired our new favicon. His placement of a white ‘g’ on a color-blocked background was highly recognizable and attractive, while seeming to capture the essence of Google.

Favicon Submitted by André Resende

Google has changed the color layout slightly and moved the ‘g’ off center, his submission formed the basis for new design.

Incorporating all four of Google’s colors (red, yellow, green, and blue) into the four corners of the favicon was a theme we liked in many submissions. Google saw this idea in the designs submitted by Hadi Onur Demirsoy, Lucian E. Marin, and Yusuf Sevgen (pictured below).


Google believes new favicon, which nicely integrates all of our original criteria: distinctive in shape, noticeable, colorful, timeless, and scalable to other sizes.

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Breaking News:Google Launches Voice and Video Chat in Gmail

Wednesday, November 12th, 2008


Google has launched an innovative feature in Gmail Chat.Now You can use voice and video capabilities in your Gmail chat.you can have an actual conversation with someone or  chat face to face over video.

Here is what you need for your video chat:
  • Download the Gmail voice and video chat plug-in, quit all open browser windows, and install the plug-in.
  • Sign in to Gmail.
  • In the Chat section of your Gmail, select the contact you want to call. If they have a camera icon next to their name, you can make a voice or video call to them; just click Video & more.
If you dont have a webcam Google will help you in purchasing a high quality web cam from Logitech.com and Buy.com at a discount of 30%.

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Google finally Launches its browser Chrome

Tuesday, September 2nd, 2008



The search giant Google has officially launched its long-rumoured entry in the browser arena. Termed Chrome, the new browser will take on Microsoft’s Internet Explorer and Mozilla Foundation’s Firefox.

Google’s entry in the browser market further embitters the long-going Microsoft-Google battle for Web supremacy. At the same time, it once again hots up the browser battles even as Microsoft has launched IE8 beta 2 and Firefox 3.0. But few people know why a browser might become an important weapon in the Google arsenal.

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Google Releases New Favicon (Breaking News)

Friday, May 30th, 2008



This is one of the smaller changes to Google – at least if measured in pixels! Google changed their “Favicon.ico”, the 16×16 image file that usually shows in the browser address bar or in bookmarks. The old icon used a square with red, green and blue edges, wrapping an upper-case “G”. The new logo is a bit more open, showing just the lower-case blue “g” from the Google logo, without borders, and a bit of shadow. To see this, visit Google.com (or images.google.com, Google Product Search and so on), empty your browser cache and reload the page.

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Yahoo shares up on hope of talks with MS, Google deal

Tuesday, May 6th, 2008

Yahoo Inc investors latched on to hopes the company would resume talks with Microsoft Corp or soon forge a deal with Google Inc, sending shares up 6 percent on Tuesday.

Investors are anticipating that Yahoo may give in to pressure from its largest shareholders to reconsider Microsoft’s $47.5 billion offer, and noted conciliatory comments from its chief executive, Jerry Yang.

Alternately, Yahoo could strike a pact to outsource some of its search listings to Google to boost its performance. The two are hammering out the details of a potential deal and sharing their plans with antitrust regulators, said a person close to Google.

“There are definitely big accounts stepping in and buying Yahoo on the assumption they will get back to the table,” said RBC Capital Markets analyst Ross Sandler. “If they don’t, you have one other out, which is the Google outsourcing (deal).”

Yahoo Chief Executive Jerry Yang told media on Monday that he had “mixed feelings” about events over the weekend, when talks broke down, and was still open to negotiations. “If they have anything new to say, we would be open,” he said. “I am more than willing to listen.”

Microsoft had sweetened its offer to $33 per share, but walked away from talks on Saturday after Yang held out for a price of $37 per share.

Yang’s softer stance came as two of Yahoo’s largest shareholders told The New York Times they would have been happy with a deal at $34 per share.

“I am extremely angry at Jerry Yang and at the so-called independent board,” Gordon Crawford, portfolio manager for Capital Research Global Investors, the largest Yahoo shareholder with some 16 percent of stock, told the newspaper.

Crawford’s sway over media companies is legend. In 2002, he mounted a campaign to force the resignation of AOL Time Warner Chairman Steve Case, the architect behind one of the worst corporate mergers of its era. Case resigned in January 2003.

Bill Miller of Legg Mason Inc, which owns about 7 percent of Yahoo shares, said he was disappointed the two companies didn’t reach a deal and was surprised Microsoft walked away.

Deadline for proxy fight

In an apparent effort to contain a shareholder revolt, Yahoo on Monday set its annual meeting for July 3. It said May 15 is the deadline to nominate board candidates, giving dissident investors just over a week to launch a proxy fight.

“If you lose the goodwill of some of the largest shareholders, which seems to have happened, we would expect a bloodless coup with Jerry being invited to step aside,” said Sanford C. Bernstein analyst Jeffrey Lindsay.

Yahoo shares rose $1.49 cents to $25.86, partially recovering from a 15 percent drop on Monday. Microsoft rose 1.6 percent to $29.54. Despite the renewed optimism, a Microsoft executive cast doubt on the idea that talks could resume.

Jean-Philippe Courtois, president of Microsoft International, told media in London that the company has moved on from Yahoo and will focus on its own strategy to be a leader in Internet services.

Asked if that was the end with Yahoo, he replied, “Absolutely, that’s the end of the story. We are moving on because our strategy is very clear.”

Google deal

Microsoft courted Yahoo to capitalize on the rapidly growing market for Internet advertising, one that has long been served by Yahoo’s search, e-mail and Web communities.

It is also trying to fend off the expansion of Google, which has made inroads into Microsoft’s home turf with a portfolio of Web based-applications, e-mail and messaging.

A Google deal would boost Yahoo’s operating performance in the near term, but runs the risk of regulatory scrutiny over an alliance between the Internet’s top two players.

“If it turns out that Google was just being used to thwart Microsoft, I think investor reaction will be very negative,” Lindsay said.

In a letter to Yang over the weekend, Microsoft CEO Steve Ballmer warned that any deal between Yahoo and Google would be difficult to unravel and would preclude an agreement with Microsoft.

Yang told media the company would take care to structure any such efforts to “preserve as much (as possible) long-term flexibility for Yahoo, both operationally and strategically.”

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Why is Google algorithm so Important?

Wednesday, April 23rd, 2008

Google’s search engine gets more traffic than any
other Web site. So what’s the company’s secret
algorithm? No one can be sure.

The GOOGLE algorithm


algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google’s search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists.

For Web page administrators, being listed prominently on Google can result in a big boost in site traffic and visibility. In 2007, Google surpassed Microsoft as the most visited site on the Web.

Are You Down with ODP?
The Open Directory Project (ODP) is a Web directory maintained by a large staff of volunteers. Each volunteer oversees a category, and together volunteers list and categorize Web sites into a huge, comprehensive directory. Because a real person evaluates and categorizes each page within the directory, search engines like Google use the ODP as a database for search results. Getting a site listed on the ODP often means it will show up on Google.

Google’s keyword search function is similar to other search engines. Automated programs called spiders or crawlers travel the Web, moving from link to link and building up an index page that includes certain keywords. Google references this index when a user enters a search query. The search engine lists the pages that contain the same keywords that were in the user’s search terms. Google’s spiders may also have some more advanced functions, such as being able to determine the difference between Web pages with actual content and redirect sites — pages that exist only to redirect traffic to a different Web page.

Keyword placement plays a part in how Google finds sites. Google looks for keywords throughout each Web page, but some sections are more important than others. Including the keyword in the Web page’s title is a good idea, for example. Google also searches for keywords in headings. Headings come in a range of sizes, and keywords in larger headings are more valuable than if they are in smaller headings. Keyword dispersal is also important. Webmasters should avoid overusing keywords, but many people recommend using them regularly throughout a page.

PageRank system

The Google algorithm’s most important feature is arguably the PageRank system, a patented automated process that determines where each search result appears on Google’s search engine return page. Most users tend to concentrate on the first few search results, so getting a spot at the top of the list usually means more user traffic.

So how does Google determine search results standings? Many people have taken a stab at figuring out the exact formula, but Google keeps the official algorithm a secret. What we do know is this:

* PageRank assigns a rank or score to every search result. The higher the page’s score, the further up the search results list it will appear.
* Scores are partially determined by the number of other Web pages that link to the target page. Each link is counted as a vote for the target. The logic behind this is that pages with high quality content will be linked to more often than mediocre pages.
* Not all votes are equal. Votes from a high-ranking Web page count more than votes from low-ranking sites. You can’t really boost one Web page’s rank by making a bunch of empty Web sites linking back to the target page.
* The more links a Web page sends out, the more diluted its voting power becomes. In other words, if a high-ranking page links to hundreds of other pages, each individual vote won’t count as much as it would if the page only linked to a few sites.
* Other factors that might affect scoring include the how long the site has been around, the strength of the domain name, how and where the keywords appear on the site and the age of the links going to and from the site. Google tends to place more value on sites that have been around for a while.
* Some people claim that Google uses a group of human testers to evaluate search returns, manually sorting through results to hand pick the best links. Google denies this and says that while it does employ a network of people to test updated search formulas, it doesn’t rely on human beings to sort and rank search results.

Can’t Buy Me (Google) Love

Google says that it won’t sell prime search results spots. Every site you see in the results section on a Google SERP is there because of the PageRank system. Google does sell space for sponsored links above and next to the search results, but it uses shaded boxes and borders to alert users to the difference between normal search results and sponsored links.

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Google gains from Yahoo-Microsoft takeover drama

Saturday, April 12th, 2008



Microsoft’s unwanted courtship of Yahoo is spinning into a dramatic soap opera that analysts say is playing into the hands of Internet search king Google.

While the US software giant says Google’s dominance online is the reason it is eager to buy Yahoo, the California firm’s efforts to stave off Microsoft leave Google free to concentrate on strengthening its grip on the market.

“Our big take-away now is that as the situation gets more muddled with more participants and more uncertainty, it seems to solidify Google’s standing in the industry,” Cantor Fitzgerald analyst Derek Brown told AFP.

A series of Yahoo maneuvers aimed at rebuffing Microsoft were announced or leaked this week, while the software giant may also be upping its game.

On Thursday a report surfaced that Microsoft is exploring an alliance with News Corporation owned by Rupert Murdoch.

Terms of a possible deal include News Corp. contributing cash to help Microsoft buy Yahoo, and then adding its popular social networking website MySpace to the resulting Internet entity.

Such an alliance would be an abrupt change of sides for News Corp., which was among possible “white knights” that Yahoo reached out to for salvation after Microsoft came on strong with a 44.6-billion-dollar offer February 1.

News Corp. also has a long-term deal with Google to host online advertising at MySpace.

Yahoo, meanwhile, is apparently seeking help from longtime rival Google, whose dominance in Internet advertising is among the reasons Yahoo’s share of the market have been eroding.

Yahoo announced Wednesday it will launch a limited, two-week test of Google’s AdSense for Search service, which essentially means it will be checking how much better Google is at generating cash from online advertising.

Analysts agree that a significant alliance between Google and Yahoo would be squashed by US regulators because the companies combined would control some 90 percent of the online search ad market.

“The company that would clearly want to come to the rescue is Google but they know the regulators would just go nuclear if they did that,” Gartner analyst Van Baker said.

Unofficial word has spread that Yahoo is also nearing a deal with Time Warner’s America Online to combine the two struggling companies’ Internet operations and thwart Microsoft’s takeover effort.

Time Warner would reportedly merge AOL into Yahoo and pay for a 20 percent ownership of the combined company.

Yahoo would reportedly use the cash to buy back shares from some of the very stockholders Microsoft is threatening to woo in an effort to have Yahoo’s board of directors ousted and replaced with people amenable to the takeover.

Silicon Valley analyst Rob Enderle agrees that Google benefits while its two closest rivals duel but says that Google might have reason to worry.

Microsoft has a 1.6 percent stake in fast-growing social networking website Facebook. A tie-up with MySpace, while a bit awkward, would give Microsoft footholds in two top social networking properties.

If Yahoo makes an alliance with AOL and then is bought by Microsoft, the combined resources span a formidable swath of hot websites.

“Microsoft and Yahoo might not be a threat to Google, but you throw Murdoch in the mix and that is a credible threat,” Enderle said. “The chance Microsoft could pull it off could be what keeps Google up at night. It’s scary.”

Microsoft is betting that by combining with Yahoo, it can gain ground on Google.

“I think Yahoo genuinely doesn’t want to merge with Microsoft,” Baker said.

“They think it will be bad for the employees and bad for the industry, and I don’t disagree with that.”

Yahoo on Monday rejected a three-week deadline from Microsoft to accept the takeover but said it is open to a sweetened bid from the software giant or another bidder.

“I think this is inevitable,” Baker said of a Microsoft takeover of Yahoo.

“I’m just very concerned Microsoft will screw it up and we will end up with Google controlling 90 percent of the ad business anyway and that Yahoo culture is going to evaporate.”

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Free Information Internet Marketing – How Can I Make Money Online for Free?

Thursday, April 10th, 2008

The internet is the new frontier isn’t it? Every single day, more people move online to find information, and make their purchases. I’m sure you have realized this, and are asking yourself “How can I make money online for free?”

There are actually ways you can do that, and it is possible. One thing to keep in mind, that you can make money online for free, but you will need to invest your time. So the cost of the free money is time. If you have time then great! Let’s get going, but if time is limited, you may want to explore a combination of free and paid methods.

For starters, many choose free for the simple reason that you limit your exposure to losses. So, “How Can I Make Money Online For Free?”

The first way is to start a blog. You will find many free blog sites you can sign up for! Just search it under “free blog.” Blogging for money can be a fun and profitable venture. Pick an item you are passionate about, and then start writing about it. Make sure you regularly update your blog so that the search engine spyders recognize it. They like to see regular updates.

Pick your topic, and make sure you use the keywords related to your topic regularly in the blog. Make sure it reads naturally though. You don’t want to see your topic keywords every in every other sentence! Try for 3-5%.

Start writing! Make sure the content is fun, interesting, and most importantly, informative! It you do that, you will get readers to come back. Work on creating a relationship with them.

So now you are asking, okay, how can I make money online for free? Here’s that part…assuming you are offering great content that people are loving,and you are providing them a service, you can start to offer products that you endorse on your blog. But is only works if you have offered value and created a trust relationship with our readers!

Many blogs also allow you to offer Google AdSense to your blog, opening up the opportunity for a reader to click on an ad, and you get paid a commission for that. So-Create a killer blog, offer great content, offer products that you can recommend and stand behind, add Google AdSense!

How do I drive traffic to my blog? Visit Here.

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Google Adwords History

Wednesday, April 9th, 2008

AdWords is Google’s flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google’s AdWords division is based in Ann Arbor, Michigan.[1].

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com (or the relevant local/national google server [e.g. www.google.fr for France]), adverts (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser’s ad text and keywords[1], as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords.[2]. The precise formula and meaning of relevance and its definition is in part secret to Google and whose parameters can be dynamically changed.

The auction mechanism that determines the order of the ads has been called a “generalized second price” auction. It is a variation of the Vickrey auction.